Join us for a free to the public unveiling of a Marketing Training Program for Artists, with artist and marketing consultant Michael Seiler, on Wednesday, January 17th from 6:00 pm – 7:00 pm. The Capstone Event will be in the upstairs studio space of the St. Mane Theatre in Lanesboro. Seiler will present about the vision for his project, his creative process, and the program he created for artists through support from SEMAC.
This activity is made possible by the voters of Minnesota through the Minnesota State Arts Board and a grant from the Southeastern Minnesota Arts Council (SEMAC) thanks to a legislative appropriation from the arts & cultural heritage fund.
About the Project: Marketing Training Program for Artists
If you are an artist who has struggled to sell your work online and need clarification on online marketing tools, this program is right for you. Michael Seiler delves into understanding your customer’s needs and developing a profitable product based on your artistic style and how to market your idea effectively. He has written a marketing plan for artists to succeed in a highly competitive online market.
This project aims to help artists transform their artwork into a profitable, low-impact product that helps sustain their income and craft.
About the Artist: Michael Seiler – Eye Prize Marketing
Master goldsmith and art fair veteran of over 20 years, Michael Seiler turned his creative endeavors towards founding Eye Prize Marketing in 2019. Recognizing the need for artists to successfully market themselves prior to and during Covid, Michael developed user-friendly programs designed to assist artists in navigating the challenging landscape of website design and e-commerce. His expertise in target marketing and keyword research equips artists to achieve successful sales results and optimum web presence. Michael was recently awarded a Southeastern Minnesota Arts Council grant in 2023 to assist artists in identifying and creating anchor products for marketing online. Michael Seiler is co-owner of Crown Trout Jewelers in Lanesboro, MN, and has worked in the metal arts since 1995. He has been awarded grants from the McKnight Foundation and the Minnesota State Arts Board for his signature stone-cutting and lapidary talent. He is currently the chair of the Lanesboro Entrepreneur Action Network.
About SEMAC:
On March 21, 2023, the Board of Directors of the Southeastern Minnesota Arts Council (SEMAC) awarded 36 grants for a total of $143,810 in funding to applicants throughout southeastern Minnesota. This included four school residency grants for $11,810, fourteen emerging artist grants for $42,000, and eighteen advancing artist grants for $90,000. Michael Seiler received a $5,000 Advancing Artist Grant grant for Marketing Training Program for Artists.
SEMAC is the State Arts Board-designated granting authority for local/regional arts producing and sponsoring organizations and disburses funds allocated for this purpose by the Minnesota State Legislature. The SEMAC region includes the counties of Dodge, Fillmore, Freeborn, Goodhue, Houston, Mower, Olmsted, Rice, Steele, Wabasha, and Winona.
For information about the grant application process, eligibility, or grant writing assistance, contact the SEMAC office at 2778 D Commerce Dr. NW, Rochester, MN 55901 or call 507-281-4848. Information may also be found at www.semac.org
