How can artists best market themselves and their work? What goes into a successful marketing campaign? What is worth pursuing on social media, and what should an artist avoid? These questions and more will be answered in a FREE artist-led workshop, “Marketing and Promoting,” on Thursday, April 11th from 6 – 8 PM in the Lanesboro Arts Gallery (103 Parkway Avenue North, Lanesboro MN 55949). This workshop will also be available through Zoom.
Goldsmiths, jewelers, and business owners Liz Bucheit & Michael Seiler will share some tried and true ways and means for artists to successfully promote themselves and their work using social media and other tools.
Liz Bucheit creates jewelry and body adornment inspired by her Scandinavian ancestry and keeps close ties to her heritage by drawing inspiration from Nordic folklore and myth. A goldsmith for over 30 years, she holds a Master’s degree in metalworking and jewelry from the University of Iowa, Iowa City and has trained in traditional jewelry and metalworking techniques in Norway and Ireland. Liz has won numerous competitions and been awarded grants from the Minnesota State Arts Board, McKnight Foundation, Sons of Norway, and the Southeastern Minnesota Arts Council. She was recently awarded a Folk Arts and Cultural Traditions in the Upper Midwest Fellowship from the American Scandinavian Foundation to study Sámi silver adornment in Northern Norway. She has exhibited in museums and cultural centers and her bridal tiaras and wedding jewelry are in many collections. Liz is an active speaker on the topic of Norwegian filigree work and conducts workshops and classes in jewelry design and fabrication. She owns and operates Crown Trout Jewelers in Lanesboro, MN.
Master goldsmith and art fair veteran of over 20 years, Michael Seiler turned his creative endeavors towards founding Eye Prize Marketing in 2019. Recognizing the need for artists to successfully market themselves prior to and during the COVID-19 pandemic, Michael developed user friendly programs designed to assist artists in navigating the challenging landscape of website design and e-commerce. His expertise in target marketing and key word research equips artists to achieve successful sales results and optimum web presence. Michael was recently awarded a Southeastern Minnesota Arts Council grant in 2023 to assist artists in identifying and creating anchor products for marketing online. Michael is co-owner of Crown Trout Jewelers in Lanesboro, MN and has been working in the metal arts since 1995. He has been awarded grants from the McKnight Foundation and the Minnesota State Arts Board for his signature stone cutting and lapidary talent. He is currently the chair of the Lanesboro Entrepreneur Action Network.
This workshop is part of the 2024 Artist Development Workshop Series, sponsored by the Southeastern Minnesota Arts Council (SEMAC). This set of 10 free workshops for professional and amateur artists of all artistic disciplines provides opportunities to learn more about a variety of topics, as well as engage in networking, resource sharing and socialization amongst creative peers throughout the region! All workshops will be available through Zoom.
To register to attend virtually or in-person, please click on the workshop title on the Northfield Arts Guild Website, linked HERE.
Future workshops include:
“Art and Technology” at the Owatonna Arts Center on May 9th
“Managing an Arts Co-op/Collective” at the Mantorville Art Guild on July 11th
“Getting Your Work into the Public” at the Albert Lea Art Center on August 8th
“Putting a Value on Your Work” at the Winona Arts Center on September 5th
“What is an Artist” at the Northfield Arts Guild on October 3rd.
Learn more about each of these future workshops, and register to attend in person or online HERE. Video recordings of past workshops – “Making a Living as an Artist,” “Self-Publishing for Independent Artists,” and “Grant Writing for Artists”- are also available.
